What in God's name is going on in world of commercials? First we had John Lydon of Sex Pistols fame dressed in stately home regalia flogging Country Life butter (whose sales, I hear, have risen considerably as a result). Following that, Iggy Pop stuffed the remnants of his dignity down the bog by advertising car insurance. Car insurance!!! And last night, I watched agog, as the latest Pantene shampoo advert was backed by a 'classical' version of Daft Punk's Aerodynamic, played by all round pain-in-the-arse Myleene Klass. Is nothing sacred?