Ruby Frost - Interview

Having featured on the pages of this blog before, regular readers will be more than familiar with Ruby Frost, the diminutive New Zealand singer-songwriter who's destined to cook up a storm in 2011. Somewhere in her diary, she found the time for an obsessive blogger/fan (i.e. me) to interrogate her about all things Frost - here's the results:

Check The Availability: Ruby, Thanks for taking the time out of your no doubt busy schedule to answer a few questions. How are you? Where are you?

Ruby Frost: Thank you for having me! I'm doing well thank you, sitting in my New Zealand Bedroom next to 100 pieces of scrap paper and a blackboard covered in lists.

CTA: You came to my attention after playing CMJ in New York last year. By all accounts, you went down a storm. How did the gig come about?

RF: That gig was the most amazing prize! I won an MTV competition in New Zealand back in 2009, and part of the prize was a trip to New York to perform at CMJ 2010... But I had eight whole months to wait until going and the suspense almost killed me. I loved New York; the bike rides, the different cultures, the subway, the pizza, and the light-up dance floors where we could dance 'ironically'.

CTA: That wasn't your first time in the States, right? I believe there was an incident involving you, a gunman and a church during a previous trip there.

RF: I used to travel to America a lot with my parents' Gospel band from the age of 12 until about 16. And yeah, one day there was a gun scare in the mega-church we were visiting and I was stuck by myself in the foyer selling CDs while the service went on. It was terrifying, but it caused me to write a short story about the gunman's festering skin (terrible acne). That was the first time I ever did something under the Frost pseudonym.

CTA: There seems to be a lot of talent coming out of New Zealand these days. I'm thinking Ladyhawke, Brooke Fraser, Mt Eden Dubstep. Does the environment there lend itself to making great music?

RF: I think so. I think we're very isolated down here, and maybe we feel like outsiders from the 'rest of the world'. But I like that because it means you have a license to act like the misfit, and create anything you want. There's no massive industry over here that gives you set-in-stone standards.

CTA: Speaking of Mt. Eden Dubstep, how did you end up providing vocals for Oh That I Had? It's such a beautiful piece of music.

RF: They got in touch asking if they could remix one of my songs, and at the time I only had an old E.P. recorded. Oh That I Had was on the E.P., just vocals and piano. It's a very spiritual song so I was interested in how it would end up, but I really like it; it's beautiful.

CTA: How far off are we from hearing the full album? Have you decided on a name yet?

RF: The album should be coming out around July! And that's a prospect which makes me equally delighted and incredibly nervous. There's still a lot of work to be done so I'm looking forward to sinking my teeth into it. I have one name idea but it's TOP SECRET. Sorry.

CTA: I understand the song writing process involved collaborating with some big name talent over in Australia. How do you find working creatively with other people?

RF: I thought I would hate it and went into my first session a little bit guarded. But I quickly realised co-writing is one of the most exciting things you can do - instead of labouring away alone, you get to do your favourite thing with the excitement of having to jet out ideas instantly and quickly. It's always a challenge but that's why I like it. I want to get away from that now though, having done a few sessions, and am going to lock myself away to write alone again. I think it's important to have both... they are different ways of using your brain.

CTA: You recently released the video to Moonlight. Fantastic stuff. having made the video, you must feel like a real popstar now, right?

RF: Haha, definitely not! It's exciting to finally have something out, but it just makes me want to work harder and write 1 million more songs and try to get it all down to a fine art. I guess it's all in the experimental stage. But I am enjoying this haphazard process!

CTA: ...and finally, I have to ask, are there any plans to play some live shows outside of New Zealand any time soon? I'm thinking specifically (...and selfishly) that you might come and play in the U.K..

RF: Yes, we are looking into some ideas, but it is still early days. I would love to spend a couple of months in the U.K. and maybe also Sweden just to meet up with interesting people and try and collaborate and come up with new things. But who knows, nothing is set yet.

Ruby Frost - Pressure (Leno Lovecraft Remix)

Ruby's latest E.P. Moonlight was released to New Zealand fans today and is available via itunes. The 28th and 30th January will see Frost play Hamilton's Parachute Festival.